VerticalResponse Developer Blog

New Goodies : API Release Notes

 

 We just cranked out another release here at VR and couldn’t be more excited. Since releasing our new platform,  we got tons of great feedback from users and are working on all of that feedback and more to make VerticalResponse the best email and social media platform for small businesses. On the API side of town, we have launched a few new goodies and wanted to share them with you. Here is the rundown.  

Analytics:

We love analytics, and we know you do too. Poring over details of how many opens and clicks and unsubscribes ( :( ) is what we do with our newsletters every day and we know you do too. Our first release had stats for emails and social posts. We are now working on providing more analytics related API’s.   

 Contacts:stats:  

 This API will provide aggregated details of a contact’s response to your email campaigns. For each contact, you can get details like total_emails_sent, opens, clicks, unsubscribes and bounces as the sample response below shows.

List:stats

Similar to contacts, the list level stats provides details about a list including its size, reach, number of contacts on hold and number of contacts that are inactive in addition to basic details like created_at and updated_at etc. The sample response for the lists:stats API is given below

Inactive Contacts:

Contacts can be in many states: mailable, unsubscribed or bounced. The unsusbcribed and bounced contacts are together grouped into a nonmailable or inactive state. We have now enhanced the contacts search API to filter inactive contacts and specifically look for bounced and unsubscribed contacts.  This will help distinguish between mailable and non mailable contacts as well as show users a list of bounced or unsubscribed contacts from either a specific list or the master list.

Ruby Sample Code

Now all our API’s have Ruby sample code. I can see the tears of happiness on your faces! We have them too. We would love to expand our sample code and wrapper collections. If you have sample code  or wrappers that work with the VR API that you would like to share with the world, please send us a note. We would be happy to feature these in our repos. In addition to these, we have made a couple of bug fixes and performance improvements to make sure our API’s are robust.

That’s all for now. We will be back soon with more.